In less than a decade, Internet technologies have revolutionized , many businesses including hospitality industry,. Times and trends change quickly and if an hotelier wants to compete and grow his business, he needs to keep up with the latest digital developments in the hospitality industry. The reason is simply that there has been an increase in the number of smartphone users in that industry during the past several years. According to emarketer, a digital market research agency, by 2017, 69 percent of world population will use smartphones. Many businesses have launched their mobile apps to engage their potential and existing customers directly. The meteoric increase in the usage of the smartphones to search for the nearest good hotels, reviews and other details will have an impact on the growth of the hospitality industry.
- Responsive web design improves efficiency– Responsive web design and development would be a wise approach as the website detects the type of device the user is using to access the website and then dynamically adapt to the browser and screen resolution of user’s device. Again, the business does not have to create separate websites for mobile devices and desktops. The changes and updates made in the website, cascades across the various devices.
- SEO to enhance user experience– Search Engine Optimization is not about stuffing keywords. Google algorithms, Google Panda and Google Penguin, appreciates and rewards those websites that have valuable and engaging content that has the ability to create organic traffic through local search citation, strong content strategy and social media platforms. The hoteliers have to ensure that their SEO agency takes into consideration the engaging photography and videos, easy to understand and engaging content with relevant sub-heads and bullets, internal links and so on.
- Content creation and marketing strategy– A website with good content and blog is invaluable, but it alone is not enough. The business needs to have a content marketing strategy where the content is well researched and distributed across various Internet sources. A recent survey conducted on digital marketing trends by Smart Insights, reveal that content marketing is an important digital marketing trend in 2015. A hotel owner should create a content strategy that is well-defined and have measurable goals to propel the growth of the hotel and its brand.
- Social advertising aids online marketing campaigns– As per a popular content strategy organization, businesses are likely to spend $8.3 billion on social advertising in 2015. There has been an explosion in social advertising trend in 2014 with the introduction of Snapchat, video ads in Instagram and auto-play video ads in Facebook. According to Twitter statistics approximately, 500 million tweets are sent every day. Therefore, create fun and engaging content that’s not driven by sales and promotional content. Its time hospitality industry leverage social advertising to increase brand awareness, drive referral traffic and target new customers and reach out to old customers based on their choices, interests and preferences.
Moving forward, having an e-marketing strategy in place will help bring in more traffic to the website. Digital marketing is an evolving and rapidly changing arena, it’s also a long-term strategy and if you are interested to know more about the topics discussed and have the urge to improve your hotel’s online bookings to generate revenue, please email your queries email@example.com